RILEI Consulting

Selected experience

Six cases.

Challenge, intervention and evidence—the essentials to understand how we think and how far we can get involved.

RILEI is a new firm. For transparency, every case identifies whether it is recent work, current client work or prior professional experience.

AutoSky global brand system case study

AutoSky · Automotive technology · 2026

AutoSky

From a diverse portfolio to one coherent global brand system.

We defined the purpose, Life, in Sync™ positioning and a bilingual system for more than 90 SKUs serving both B2B and B2C markets. It was implemented across six countries and at traditional-channel points of sale, retail, owned e-commerce and third-party e-commerce, all governed by shared identity, narrative and execution criteria.

6 countriesRegional implementation
90+ SKUsSystem in 2 languages
B2B + B2CRetail, traditional and e-commerce
StrategyArchitectureIdentityOmnichannel

Attribution: RILEI Consulting is a recently established firm. For transparency, we clarify that some of the cases presented correspond to projects conceived and implemented by members of its executive team during professional stages prior to the consultancy's foundation.

HolaSim strategy, identity and campaign case study

HolaSim · Global connectivity · 2025

HolaSim

A renewed identity and a system built to operate across markets.

We began with a 360° diagnosis and strategy, then reorganized positioning, identity, digital ecosystem, communications, product categories and country guidelines. Implementation included support for teams, clients and vendors.

360°Strategy and identity
GlobalMultiple markets
2025System implemented
Brand strategyIdentityCommunicationsPerformance

Attribution: RILEI Consulting is a recently established firm. For transparency, we clarify that some of the cases presented correspond to projects conceived and implemented by members of its executive team during professional stages prior to the consultancy's foundation.

Gangkhar positioning, identity and global communications case study

Gangkhar · Insurtech · New York · 2025

Gangkhar

Making a complex technology proposition clear without reducing its global ambition.

We built positioning, identity, tone, message architecture and web experience for an AI-native embedded protection infrastructure. The system extended into corporate and commercial presentations through shared clarity and consistency principles.

AI-nativePositioning
GlobalBrand system
360°Core assets
PositioningIdentityWebAI strategy

Attribution: RILEI Consulting is a recently established firm. For transparency, we clarify that some of the cases presented correspond to projects conceived and implemented by members of its executive team during professional stages prior to the consultancy's foundation.

Andean Jerky positioning, product and campaign case study

Andean Jerky · Food · Peru · Current work

Andean Jerky

From a promising product to a brand with a territory of its own.

We rebuilt the identity, positioning and visual system end to end. We defined the Fuel from the Andes territory and created the logo, packaging, product architecture and Ch’arki narrative. The project was implemented in Peru through the bilingual website, social media and points of sale; we now guide its evolution through monthly External Brand Direction.

PeruProject implemented
Web + socialCommunications ecosystem
Points of salePhysical implementation
IdentityPositioningPackagingExternal direction

Attribution: RILEI Consulting is a recently established firm. For transparency, we clarify that some of the cases presented correspond to projects conceived and implemented by members of its executive team during professional stages prior to the consultancy's foundation.

Andean Mara Salt positioning, product and campaign case study

Andean Mara Salt · Premium food · Peru · Current project

Andean Mara Salt

Turning an origin salt into a premium brand ready to compete internationally.

We created the brand from the ground up: positioning, identity, narrative territory, product architecture, packaging, campaign and commercial system. The proposition turns its Maras, Cusco origin into premium value and was designed to open markets in Australia and the United States. We currently support its growth through External Brand Management.

PeruBrand origin
Australia + U.S.Priority markets
4 formatsProduct system
StrategyIdentityPackagingExternal management

Attribution: RILEI Consulting is a recently established firm. For transparency, we clarify that some of the cases presented correspond to projects conceived and implemented by members of its executive team during professional stages prior to the consultancy's foundation.

El Montubio brand system and applications case study

El Montubio · Premium hats · Ecuador → United States

El Montubio

Turning an ancestral craft into a contemporary luxury brand with an exportable identity.

A brand was built to connect Ecuadorian toquilla straw with quiet luxury, editorial restraint and graphic sophistication. Its identity, narrative, authorial book and campaign for social media and fashion magazines in the United States presented each hat as a piece with origin, craftsmanship and human value.

U.S.International campaign
BookEditorial photography
360°Brand, social and editorial
Brand identityEditorialU.S. campaignSocial media

Attribution: RILEI Consulting is a recently established firm. For transparency, we clarify that some of the cases presented correspond to projects conceived and implemented by members of its executive team during professional stages prior to the consultancy's foundation.

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