STRATEGY · BRAND · TRADE · INTELLIGENCE · APPLIED AI

Strategic clarity. Real growth.

We integrate brand, marketing, trade, commercial management and intelligence —enhanced by AI and responsible automation— to turn scattered information into clear decisions, coherent execution and measurable growth.

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3Senior specialists

25+Years of experience

150+Brands across our track record

21Countries with campaigns implemented

Our services

Four integrated capabilities. One direction for growth.

Brand, Marketing and Communications Strategy

We build a clear position and a brand system capable of guiding decisions, messages and execution.

Brand strategy and positioning
Brand and portfolio architecture
Marketing and communications strategy
Narrative and message architecture
Identity and content systems
Strategic campaigns
Brand governance and consistency
AI-assisted creative prototyping

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Trade, Channels and Commercial Growth

We turn strategy into concrete priorities for categories, customers, channels, products and point-of-sale execution.

Channel and go-to-market strategy
Key account development
Trade marketing strategy
Perfect Store methodology
In-store execution and productivity
Replenishment strategy
Commercial arguments and sell-out
Execution and learning metrics

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External Brand and Growth Direction

We do not deliver a strategy and disappear. We guide implementation and protect brand coherence month by month.

Strategic support

Translate strategy into operations.
Support in key meetings.
Support decision-making.

External Brand Direction

Oversight of visual and verbal consistency.
Alignment across internal teams, agencies and suppliers.
Strategic review and direction of campaigns, assets, messages and presentations.
Long-term narrative and positioning management.

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Brand, Market and Business Intelligence

We turn data, signals and scattered knowledge into a strategic reading that helps teams decide and prioritise.

Brand and business assessment
Benchmark and competitive analysis
Category, portfolio and channel analysis
AI-assisted research and synthesis
Brand, market and trend monitoring
Knowledge and asset systems
Review and reporting automation
Decision-focused dashboards

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Human-led, AI-enabled

Greater capacity to understand, decide and execute.

At RILEI, we implement AI and automation tools as an embedded layer across our services, so your business can analyse more information, evaluate stronger alternatives, shorten execution times and maintain greater consistency between strategy and operations. We apply them only against clearly defined objectives and under the judgement of our senior team.

Technology amplifies.
Judgement leads.

Integrated across our services

01Strategy and brand02Trade and channels03External direction04Intelligence

We define the decision.

We establish the problem, the questions we must answer, who will use the result and the concrete change we expect to achieve.

We gather reliable information.

We bring together internal documents, interviews, commercial data and available information on markets, competitors, customers and channels.

We process and explore.

We organise large volumes of information, compare sources, identify patterns and develop alternatives or scenarios for evaluation.

We apply senior judgement.

We review sources, discard weak conclusions and assess each finding through strategy, brand, trade and commercial reality.

We turn it into management.

We integrate what we learn into a strategy, brand system, commercial plan, dashboard, review protocol or ongoing monitoring process.

Human oversightPrivacyValidated sourcesBrand protectionMeasurable impact

About us

Three perspectives. One direction.

Three senior specialists. Three ways of looking at the same challenge.

Growth challenges rarely belong to a single function. Marketing, trade and commercial teams affect one another. That is why at RILEI Consulting we examine every project through those three dimensions, so strategy is not only sound, but sustainable, executable and measurable.

25+ Years of experience

4 Integrated capabilities

1 One unified vision per project

Strategy Direction Commercial judgement

International strategic branding consultant with more than 25 years advising leaders, companies and organisations. He has supported the evolution of over 150 brands, with campaigns implemented in 21 countries, combining strategic thinking, aesthetic sensitivity and artificial intelligence to build brands with purpose, value and measurable results. Winner of more than 300 international awards and a TEDx speaker.

Marketing Brand Narrative

More than 20 years of experience in marketing, branding and 360° campaigns across retail and consumer goods. A specialist in strategic brand development and positioning. She spent eight years at Falabella leading the local strategy for international brands including Mango, Aldo, Desigual, Carter’s and Pandora. Her career also includes roles at Paris, Dos en Uno and Telefónica.

Trade Retail Point-of-sale execution

With more than 25 years of decision-making experience in retail and consumer goods. An expert in trade marketing, Perfect Store, replenishment strategy and the evolving sell-out sales role. She has led key functions at CCU, Unilever and Watts S.A. and pioneered the use of AI tools to improve supermarket floor profitability and recover lost sales.

Team experience

Experience built across industries and scales.

Brands and organisations the team has worked with across corporate, consulting and agency roles.

BrahmaMillerBudweiserRed BullArcorCCUUnileverWatts S.A.MangoAldoDesigualCarter’sPandoraParisEpsonWestern UnionClaro EcuadorTelefónicaNissanBoschMitsubishiCinemarkHolcimHolaSimGangkharFarmacias Cruz AzulLaboratorios TofisVeris Centrales MédicasHumana S.A.Fresenius Kabi Ec.

This participation spans different stages of the team's careers and does not necessarily represent projects commissioned directly from RILEI Consulting.

Real implementation cases

A sample of the businesses we help.

From emerging businesses to global brands, each case addresses a concrete challenge in identity, growth, alignment, positioning or execution.

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Organise growthRecent work

AutoSky

A living system aligning strategy, communications, products, countries, partners and execution.

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Clarify the propositionRecent work

HolaSim

Repositioning, identity and a global communications system for a connectivity brand.

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Build identityRecent work

Gangkhar

Identity and global communications for an AI-native embedded protection infrastructure.

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Grow with structureCurrent work

Andean Jerky

End-to-end brand rebuilding and monthly External Brand Direction for coherent growth.

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Build an export-ready brandRILEI project

Andean Mara Salt

End-to-end creation of a premium Maras salt brand designed for export to Australia and the United States.

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Ecuadorian artisan weaving a toquilla straw hat

Build an export-ready brandPrior experience

El Montubio

A premium brand turning an ancestral craft into a contemporary luxury proposition for the United States.

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Each case is explicitly labelled as recent work, current client work or experience prior to the establishment of RILEI Consulting.

Frequently asked questions

Before we begin.

01How does a RILEI project begin?

We begin with a conversation to understand the context, primary challenge, objectives and decisions that need clarity. From there, we propose a concrete scope, stages and deliverables.

02Do you advise from outside or integrate with the team?

We do both. We bring an external senior perspective while working alongside internal teams, agencies and partners so decisions can be implemented and sustained.

03How do you use AI without replacing human judgement?

We only use technology when there is a concrete objective. AI helps us research, organise, compare, prototype and monitor; the team validates sources, interprets findings and directs the final decision.

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Strategic clarity.Real growth.

Book a 30-minute conversation. We will identify the priority challenge and assess whether a diagnosis, strategic project or External Direction engagement is the right starting point.

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